How the Facebook Algorithm Works in 2023
How the Facebook Algorithm Works in 2023 What is the Facebook algorithm? The Facebook algorithm is a set of ranking signals powered by machine learning and artificial intelligence. It calculates which content is most likely to appeal to each user and then delivers them a personalized feed. Whether you love it or hate it, the simple truth is you’ve got to work with it if you want your Facebook marketing efforts to succeed. Here, we explain everything you need to know about the algorithm Facebook uses to rank content and shape the feeds of its 2.93 billion users. Some of the key elements that could influence the algorithm include: Engagement : The algorithm considers the number of likes, comments, shares, and reactions a post receives. Higher engagement signals indicate that the content is valuable and interesting to users, leading to increased visibility. Relevance : Facebook's algorithm analyzes a user's past behavior, such as their interactions with posts, pages, and friend