How is WhatsApp marketing done?

How is WhatsApp marketing done?

Being the most popular messaging platform in the world makes WhatsApp a quintessential place to practice marketing. Ever since it was introduced in 2007 this messaging platform has taken over the world with over 2 billion active users every year.

Now bulk messaging violates WhatsApp's terms and conditions and so marketing on WhatsApp can get tricky. Also for sending messages on WhatsApp you must know the recipient's WhatsApp number as well.

Collecting contact numbers can be more difficult than email ids. So many marketers may shy away from including WhatsApp marketing among their core marketing strategies.

Still, WhatsApp marketing has a 98% open rate and is the most inexpensive marketing method to increase the prospect list for any brand.

A well-defined WhatsApp marketing campaign should have the following:

Well-defined goals

Just like any other marketing practice before deciding on strategies and designing WhatsApp marketing campaigns you must define the goals you would like to achieve with each of your campaigns.

You should not have several goals attached to a single campaign this will create confusion and won’t allow you to get an effective return on investment. Making each campaign focused on a single well-defined goal is very important.

Target audience

Practicing WhatsApp marketing without direction can be dangerous. Sending a promotional message randomly just to anyone can get you banned on the platform.

Always research the market and audience that can be interested in purchasing your product or service. Cutting down unnecessary contacts may decrease your prospect list but will have a better response rate and risk lesser chances of getting banned on WhatsApp.

A WhatsApp business profile

Having a Whatsapp business profile is a must to carry out marketing on WhatsApp. Having the recipient know you are approaching them from a reputed business account recognized by WhatsApp increases trust and reliability among prospects.

It is advised to have multiple accounts to carry out a more effective WhatsApp marketing campaign but this is only possible if you use a professional marketing tool like WappSenderPro.

Verified contact list--WappSenderPro

There can be many invalid or bot contacts among the collected contact numbers. To ensure your efforts don’t go to waste you should always verify your contacts before sending any message.

The best way to do so is to use a verification tool that can quickly verify contact numbers and email ids for a more effective marketing approach.

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